We are Certified Professional Co-active® Coaches and Gallup Certified Strengths Coaches. We help companies and their leaders manage and implement change. Through coaching individuals, leaders and their teams they identify their purpose, maximise their strengths, and fulfil their personal and business goals.
What is Coaching?
As CoActive Coaches, we help you hear your own insight and help you remain accountable for the steps you know you must take.
We honour the client as the expert in his/her life and work, and have trained to bring out your best self by cutting through all the noise and distractions to create whatever you wish.
Through the process of recognising your life purpose, vision, dreams, values and inner wisdom, you can achieve your goals, make better decisions, and take action in alignment with who you truly are.
What is Strengths Coaching?
Using the Gallup StrengthsFinder survey we identify your Top 5 Strengths or your Full 34 Strengths Profile. Once we have your profile we work through your talents and natural inclinations to help you identify them and how they have unconsciously shaped your behaviours and decisions in the past.
Once you are able to recognise your talents we develop a process of helping you use those talents, invest in them and turn them into Strengths.
The coaching then takes place over a period of time to work through everyday situations in life, career and relationships and help you use your Strengths to achieve the best results. Ultimately helping you to aim for fulfilment through being the best you can be and achieving your goals and dreams.
Mindset and Mental Fitness
Positive Intelligence (PQ) or mental fitness is a synthesis of recent breakthroughs in neuroscience, cognitive and positive psychology, and performance science. It includes an assessment that identifies the negative thoughts and beliefs that are holding you back and works through a process of overcoming these obstacles to reduce stress, improve relationships and perform at your peak.
I will guide you through eight weeks of coaching, including weekly video sessions and an exclusive app to aid your daily practice.
Take control of your mental fitness and build the future you want regardless of the obstacles that life throws at us.
Do you need Coaching?
If you are feeling stuck, need to make a career change or life choice, reach a goal, or want help developing your leadership skills, we coach private clients and do corporate sponsored coaching too. Click the button and schedule a free sample session to find out if this is what you need.
Our Coaches
Keli Fernie

Keli helps leaders, individuals and teams to tap into their strengths and purpose to achieve their best lives. She coaches leaders and their teams to identify and maximise their strengths, build a purpose-driven culture and increase employee engagement.
With more than 20 years business and consulting experience in financial services, FMCG and retail environments, she works with individuals to fulfil their potential, facilitates effective communication and team dynamics workshops to drive greater profitability and quality of life.
Keli has won international and South African awards for her work with Barloworld, Liberty, Barclays and Media 24.
She is a Rhodes University graduate with an Honours Degree in Industrial Sociology, a Certified Professional Co-active Coach (CPCC), a Gallup Certified Strengths Coach and holds the Professional Certified Coach (PCC) credential from the International Coach Federation.
Jed Fernie
Jed has more than 20 years experience in Finance and IT, and he helps large multi-nationals manage their financial well being through effective software solutions. He is also a qualified Co-Active Coach and Reebok lecturer and physical trainer.
He holds a BSc in Human Physiology and his passion is for mountain biking. He has done many South African and international stage races including the Swiss Epic.
Together, Jed and Keli have facilitated DivorceCare Support groups since 2015.